A personal growth app for focused, consistent action
Midaimo was built on the belief that meaningful personal growth comes from consistent, focused action—not from trying to change everything at once.
Rather than encouraging long checklists of habits, Midaimo helps you concentrate on a small number of meaningful areas of your life. Research on habit formation suggests that repeated behaviors performed in consistent contexts are more likely to become automatic over time. Research in cognitive psychology also shows that pursuing too many goals simultaneously can divide attention and reduce consistency.
Every design decision in Midaimo is intended to reduce friction, encourage consistency, and help transform intentional actions into lasting habits. The goal isn’t to help you do more each day—it’s to help you build habits that last.
We believe scientific knowledge should be accessible to everyone. Whenever possible, this site cites peer-reviewed, openly accessible research that any reader can access without charge. If a foundational paywalled study is important for historical context, we will identify it but prioritize citing newer, open-access research that supports the same conclusions.
Gardner, B., Rebar, A., & Lally, P. (2022). How does habit form? Guidelines for tracking real-world habit formation. Read the paper
Feil K, Allion S, Weyland S and Jekauc D (2021). A Systematic Review Examining the Relationship Between Habit and Physical Activity Behavior in Longitudinal Studies. Read the paper
Ma, H., Wang, A., Pei, R. et al. Effects of habit formation interventions on physical activity habit strength: meta-analysis and meta-regression. Read the paper
Chao Zhang, Joaquin Vanschoren, Arlette van Wissen, Daniel Lakens, Boris de Ruyter, Wijnand A. IJsselsteijn. Theory-based Habit Modeling for Enhancing Behavior Prediction. Read the paper
Sweller, J. Cognitive Load Theory. Overview and foundational references
Hoyle, R. H., & colleagues (2021). Integrating Models of Self-Regulation. Read the paper
Lally, P. et al. (2010). How are habits formed: Modelling habit formation in the real world. Read the abstract
Carver, C. (1994). Cognitive Processes and Self-Regulation: Determinants of Concentration and Distraction. Read the abstract